It has taken research, development of design and painstaking experimentation to arrive at a Taatini.
‘Taatini,’ which also means ‘woman weaver’ in Assamese, honours the weavers who used to live in every home in the Northeast by enhancing their time-honoured motifs, reimagining them into the new and unexpected.
The founders of Taatini, sisters, Preeti Bhutani and Moumi Moola, have spent four years exploring weaving hubs as far apart as Hubli and Lakhimpur, Guwahati and Benares. They were looking to find intricate, classic tribal motifs.
They then looked at handicraft techniques from all over the country. They made the handloom, from different parts of India, central to their design concepts.
Finally, they thoroughly researched and understood silk, so that the yarn in a Taatini is unique and irreplaceable. They have then innovated with all these elements, using a modern, minimalistic design language and sensibility.
Just as women are proud to claim that they own a ‘Banaras’ or a ‘Paithani’ you can be proud to own a ‘Taatini.’